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Privacy Policy

1. Introduction

Nova Health Medical Center ("Nova Health", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

 

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you:

  • visit https://www.novahealth.ae/;

  • request an appointment or consultation;

  • contact us by telephone, email, website form, WhatsApp or another communication channel;

  • interact with our online content or social media pages; or

  • receive dental, dermatology or other healthcare services from us.

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We process personal information in accordance with applicable laws and regulatory requirements in the United Arab Emirates, including applicable personal-data and healthcare-data requirements.

2. Who We Are

Nova Health Medical Center is a healthcare provider located at Al Khaleej Al Arabi Street, Al Manhal, Abu Dhabi, United Arab Emirates, P.O. Box 112303.

 

For privacy questions or requests, contact us at:

 

  • Email: info@novahealth.ae

  • Telephone: +971 2 665 7557

  • Mobile: +971 50 168 1378

  • Address: Al Khaleej Al Arabi Street, Al Manhal, Abu Dhabi, United Arab Emirates

3. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

3.1 Information you provide directly

This may include:

 

  • first and last name;

  • telephone number;

  • email address;

  • appointment preferences;

  • the content of messages or enquiries you submit;

  • communication preferences;

  • feedback, reviews or survey responses; and

  • any other information you voluntarily provide.

 

Please avoid including unnecessary medical or highly sensitive information in the website contact form. If detailed medical information is needed, we may ask you to provide it through an appropriate clinical or secure channel.

3.2 Health and clinical information

When you become a patient or request healthcare services, we may collect information necessary to provide safe and appropriate care, including:

 

  • medical and dental history;

  • symptoms, diagnoses, allergies and medications;

  • examination notes and treatment plans;

  • clinical photographs, scans, X-rays and other diagnostic images;

  • laboratory or test results;

  • prescriptions and treatment records;

  • insurance, billing and payment information;

  • consent forms and communications about your care; and

  • information provided by a parent, guardian, referring clinician, laboratory, insurer or other authorised healthcare provider.

 

Clinical information is handled subject to additional professional, confidentiality, consent, record-management and healthcare-regulatory obligations. This website Privacy Policy does not replace any patient consent, treatment consent or clinical privacy notice provided to you separately.

3.3 Information collected automatically

When you use our website, we or our service providers may automatically collect:

 

  • Internet Protocol address;

  • device type, browser type and operating system;

  • pages viewed, links clicked and time spent on the website;

  • referring website or campaign information;

  • approximate location derived from technical information;

  • cookie identifiers and similar online identifiers; and

  • website performance, security and error-log information.

 

We use this information to operate, secure, understand and improve the website and, where permitted, to measure the effectiveness of our communications and advertising.

4. How We Use Personal Information

We may use personal information to:

 

  • respond to enquiries and appointment requests;

  • contact you to confirm, schedule, reschedule or follow up on an appointment;

  • identify you and manage your patient relationship;

  • provide, coordinate and document healthcare services;

  • communicate treatment-related information and reminders;

  • process billing, payment, insurance and administrative matters;

  • maintain clinical and business records required by law or professional standards;

  • improve our services, website, patient experience and internal operations;

  • send service updates or marketing communications where permitted and where any required consent has been obtained;

  • protect patients, staff, systems and facilities against fraud, misuse or security threats;

  • comply with legal, regulatory, licensing, reporting and public-health obligations; and

  • establish, exercise or defend legal rights and claims.

 

We will not use personal information for a materially different purpose without an appropriate legal basis and, where required, notice or consent.

5. Legal Grounds for Processing

Depending on the circumstances, we process personal information on one or more of the following grounds:

 

  • your consent;

  • the steps necessary to respond to your request or provide services to you;

  • the provision and management of healthcare services;

  • compliance with legal, regulatory and professional obligations;

  • protection of vital interests, including in a medical emergency;

  • our legitimate interests in operating, securing and improving our services, provided those interests do not improperly override your rights; and

  • the establishment, exercise or defence of legal claims.

 

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect processing already carried out lawfully and may not apply where we must retain or use information to meet healthcare, legal or regulatory obligations.

6. Appointment Requests and Communications

Submitting an appointment request through the website does not by itself confirm an appointment. We may contact you by telephone, email, SMS or WhatsApp using the details you provide to confirm availability or request additional information.

 

If you communicate with us through WhatsApp, social media or another third-party platform, that provider may process information according to its own privacy terms. Please do not use those channels for emergencies or send sensitive clinical information unless Nova Health has specifically asked you to use an approved channel.

 

Service-related communications—such as appointment confirmations, reminders and important updates—are separate from promotional communications. You may opt out of promotional communications using the instructions in the message or by contacting us. We may still send necessary service or clinical communications.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

 

  • provide essential website functionality;

  • remember preferences;

  • protect the website and forms against misuse;

  • understand website traffic and performance;

  • improve content and user experience; and

  • measure campaigns or deliver relevant advertising where permitted.

 

Cookies may be placed by Nova Health or by service providers that support website hosting, analytics, communications, embedded content or advertising. Non-essential cookies should be used in accordance with applicable consent requirements.

 

You can manage cookies through the cookie settings displayed on the website, where available, or through your browser settings. Blocking certain cookies may affect website functionality.

8. When We Share Information

We may share personal information only where appropriate and permitted, including with:

 

  • Nova Health clinicians, nurses, technicians, reception staff and authorised administrators who need the information for their work;

  • laboratories, imaging providers, pharmacies, hospitals, referral partners or other healthcare providers involved in your care;

  • insurers, third-party administrators and payment-service providers where applicable;

  • website hosting, information-technology, cybersecurity, appointment, messaging, email, analytics and professional service providers;

  • government bodies, healthcare regulators, courts, law-enforcement authorities or public-health authorities where required or permitted by law; and

  • a successor or acquiring entity in connection with a lawful merger, restructuring or transfer of the business, subject to appropriate confidentiality and data-protection requirements.

 

Our service providers are expected to process information only for authorised purposes and to apply appropriate confidentiality and security safeguards.

 

We do not sell patient medical records or personal information.

9. Website Hosting and Third-Party Services

The website currently uses third-party technology and hosting services, including Wix. It may also link to or integrate maps, social networks, messaging tools, videos or other third-party services.

 

When you interact with a third-party feature, that provider may collect information directly from your device. Its processing is governed by its own privacy policy. Nova Health is not responsible for the privacy practices of independent third-party websites or platforms.

10. International Data Transfers

Some website, technology or support providers may process general website or contact information in countries outside the UAE. Where an international transfer occurs, we take steps appropriate to the nature of the information and applicable law, including contractual, security or other legally recognised safeguards.

 

Health information is stored, accessed and transferred in accordance with applicable UAE healthcare-data requirements. We do not transfer protected health information outside the UAE unless the transfer is legally permitted and the required safeguards, approvals or exceptions apply.

11. Information Security

We use reasonable technical and organisational measures designed to protect information against unauthorised access, disclosure, alteration, loss or misuse. These measures may include access controls, authentication, encryption where appropriate, logging, backups, staff confidentiality requirements and service-provider controls.

 

No internet transmission or storage system can be guaranteed to be completely secure. If you believe your information has been compromised, contact us promptly at info@novahealth.ae.

12. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this policy and to satisfy healthcare, legal, accounting, insurance and regulatory requirements.

 

Clinical and patient records may need to be retained for minimum periods required by UAE law, healthcare regulators and professional standards, even if you request deletion. Website enquiries and marketing information are retained for a shorter period based on their purpose, consent status, operational need and applicable limitation periods.

 

When information is no longer required, we will delete, anonymise or securely dispose of it, subject to lawful backup and record-retention requirements.

13. Your Privacy Rights

Subject to applicable law and relevant exceptions, you may have the right to:

 

  • obtain information about how your personal data is processed;

  • request access to or a copy of your personal data;

  • request correction or updating of inaccurate information;

  • request deletion where there is no lawful reason to retain the information;

  • request restriction or cessation of certain processing;

  • withdraw consent where processing depends on consent;

  • object to certain direct-marketing uses;

  • request transfer of eligible data where applicable; and

  • raise a concern with the relevant UAE regulatory authority.

 

To exercise a right, email info@novahealth.ae. We may need to verify your identity before completing the request. Rights concerning clinical records may be subject to healthcare laws, professional duties, patient safety considerations and mandatory retention requirements.

14. Children and Minors

Nova Health provides healthcare services that may include services for children. A parent or legal guardian should submit online appointment requests and provide personal information on behalf of a minor where required.

 

We handle children’s information with particular care and obtain parent or guardian authorisation where required by law or clinical practice. If you believe a child has independently submitted information without appropriate authority, contact us so we can review the matter.

15. Marketing Preferences

Where permitted, we may send news, service information or promotional offers by email, SMS, telephone or WhatsApp. We will obtain consent where required.

 

You may opt out at any time by following the unsubscribe instructions, replying STOP where supported, or contacting info@novahealth.ae. Opting out of marketing will not prevent necessary appointment, treatment, billing, safety or regulatory communications.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology or legal obligations. The revised version will be published on this page with a new “Last updated” date. Material changes may be highlighted through an additional notice where appropriate.

17. Contact Us

For privacy questions, concerns or requests, contact:

 

Nova Health Medical Center

Al Khaleej Al Arabi Street, Al Manhal

Abu Dhabi, United Arab Emirates

P.O. Box 112303

Email: info@novahealth.ae

Telephone: +971 2 665 7557

Mobile: +971 50 168 1378

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